Brand Name
- House of Anita Dongre
Founded
- 1995
Founders
- Anita Dongre
- Meena Sehra
- Mukesh Sawlani
Headquarter
- Navi Mumbai, India
About
House of Anita Dongre is a leading eco-friendly clothing brand known for its collection of traditional Indian wear. The brand offers a range of clothing, including lehengas, sarees, salwar suits, and western wear. It is famous for its use of traditional techniques such as Indian embroidery, hand block printing, and bandhani.
Being a sustainable fashion brand, they extensively use natural fibres. In addition to its clothing line, they also offer accessories, including jewellery, handbags, and footwear.
Good Initiatives by House of Anita Dongre
🏢 Its design headquarters, located in Navi Mumbai, was created to maximise efficient utilisation of resources and minimise carbon footprint!
This building makes our planet better in the following ways:
- It harnesses natural sunlight and ventilation to the fullest.
- 67% of wastewater is recycled and reused for lawn irrigation and in washrooms for flushing.
- 100% of e-waste generated is disposed of responsibly, and they are then recycled.
🧶 House of Anita Dongre uses sustainable fabrics like Bemberg™ and TENCEL™.
🧵 It is also a member of The Better Cotton Initiative (BCI), a not-for-profit organisation promoting global cotton sustainability.
Image credits: House of Anita Dongre
🌳 House of Anita Dongre partnered with Grow-Trees to plant 25,000+ trees in Rajasthan, India. Green initiatives like these helps fight climate change.
♻️ They have partnered with Lucro Plastecycle Private Limited to recycle 500 kgs of plastic each month.
🛍️ There's value in textile waste too! House of Anita Dongre upcycles its textile waste and uses them to make beautiful godharis (quilts) and carry bags.
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