Information about the brand House of Anita Dongre

Brand Name

  • House of Anita Dongre


  • 1995


  • Anita Dongre
  • Meena Sehra
  • Mukesh Sawlani


  • Navi Mumbai, India


House of Anita Dongre is a leading eco-friendly clothing brand known for its collection of traditional Indian wear. The brand offers a range of clothing, including lehengas, sarees, salwar suits, and western wear. It is famous for its use of traditional techniques such as Indian embroidery, hand block printing, and bandhani.

Being a sustainable fashion brand, they extensively use natural fibres. In addition to its clothing line, they also offer accessories, including jewellery, handbags, and footwear.

Good Initiatives by House of Anita Dongre

🏢 Its design headquarters, located in Navi Mumbai, was created to maximise efficient utilisation of resources and minimise carbon footprint!

This building makes our planet better in the following ways:

  • It harnesses natural sunlight and ventilation to the fullest.
  • 67% of wastewater is recycled and reused for lawn irrigation and in washrooms for flushing.
  • 100% of e-waste generated is disposed of responsibly, and they are then recycled.

🧶 House of Anita Dongre uses sustainable fabrics like Bemberg™ and TENCEL™.

🧵 It is also a member of The Better Cotton Initiative (BCI), a not-for-profit organisation promoting global cotton sustainability.

Tree plantation drive by House of Anita Dongre

Image credits: House of Anita Dongre

🌳 House of Anita Dongre partnered with Grow-Trees to plant 25,000+ trees in Rajasthan, India. Green initiatives like these helps fight climate change.

♻️ They have partnered with Lucro Plastecycle Private Limited to recycle 500 kgs of plastic each month.

🛍️ There's value in textile waste too! House of Anita Dongre upcycles its textile waste and uses them to make beautiful godharis (quilts) and carry bags.

Editor’s Pick

House of Anita Dongre product 1 - Zaina Kurta - Yellow
Image credits: House of Anita Dongre

Zaina Kurta - Yellow

House of Anita Dongre product 2 - Lekh Bandi - Beige
Image credits: House of Anita Dongre

Lekh Bandi - Beige

House of Anita Dongre product 3 - Birds of a Feather Belt - Nocturnal Black
Image credits: House of Anita Dongre

Birds of a Feather Belt - Nocturnal Black