- Yeshoda Karuturi
- Rhea Karuturi
- Bengaluru, India
Hoovu started its journey with fresh flowers, but this brand aims to revolutionize the unorganized puja flower market. With a visionary approach, Hoovu has set up a unique supply chain and leverages cutting-edge technology to increase the shelf life of flowers.
Plus, they've made buying flowers for puja (an act of worshipping) a breeze by partnering with quick commerce platforms and e-commerce marketplaces.
Good Initiatives by Hoovu
🌹 Saving Flowers, Saving the Earth - Hoovu's packaging is a game-changer. Their innovative technology extends the shelf life of flowers by up to 5 times!
Less waste means more efficient use of agricultural land and a better planet for all of us.
♻️ Giving Flowers a New Lease on Life - Hoovu believes in the beauty of upcycling. Even after the flowers are used for worship, they find a new purpose.
The brand upcycles temple flowers to create agarbattis (incense sticks). It's a beautiful reminder that there's always life beyond the shelf life. Hoovu is redefining how we view flowers and sustainability with its innovative initiatives.