- GO DESi
- Vinay Kothari
- Raksha Kothari
- Bengaluru, India
GO DESi is a food brand that manufactures and sells lollipops, sweets, snacks and other food products. Its product range celebrates India's rich and diverse culinary heritage. The brand enables consumers to savour local delicacies; in doing so, they also support local farmers and artisans.
One of its key differentiators is its ingredients sourcing and manufacturing practices. Unlike many large FMCG brands, GO DESi sources several of its ingredients directly from farmers, benefiting farmers and the rural economy. Its manufacturing units are set up in rural areas, which employ local people, improving their lives and enabling them to give their children and family a better life.
Good Initiatives by GO DESi
👨🌾 Growing together - The brand manufactures its products in rural areas and employs hundreds of women. Additionally, they also ensure close to 40% of what consumers pay goes back to the rural economy.
👩🍳 Employment for all - Over 90% of its workforce in rural units have no college degree. Great to see a company taking the initiative to upskill and employ them.
😋 Reviving tradition, the traditional way - Our food was once healthy and preservative-free. GO DESi continues this tradition by adding no refined sugar or preservatives to its products.
Tangy imli Popz
Meetha paan mints
Spicy lemon bytes