- Earthy Route
- Gauri Varty
- Varun Shah
- Mumbai, India
Earthy Route is a sustainable fashion brand. Initially, its founders, Gauri Varty and Varun Shah started it as a blog to educate shoppers about the perils of fast fashion. Later, they pivoted to creating a sustainable fashion brand. This brand offers a range of sustainable clothing for both women and men.
It specialises in creating timeless designs from sustainable fabrics like Lyocell and linen. Further, they also promote Indian crafts by using sustainable Indian printing techniques in some of their product range.
Good Initiatives by Earthy Route
👚 They use sustainable fabrics like Lyocell and Linen. These fabrics are known to use much less water, are biodegradable, and are great for the Indian climate!
📦 Zero waste packaging - Earthy Route uses FSC-certified paper envelopes that are reusable and decompose easily. This further helps the brand to reduce its carbon footprint.
♻️ Repurposing textile waste - They recover over 75% of the textile waste they generate and use it to make carry bags, hair tyes, laptop sleeves, etc. Isn't this an innovative way to utilise resources efficiently?
Linen Lyocell Mandarin Collar Shirt
"Dandelion" White Tunic Top in Lyocell
"Daffodil" Yellow Shirt in Lyocell