Brand Name
- Arata
Founded
- 2017
Founders
- Dhruv Bhasin
- Dhruv Madhok
Headquarter
- New Delhi, India
About
Arata is a personal care brand whose products are made using natural ingredients and contain no toxic chemicals like parabens, SLS, dyes, phosphates, etc. The brand takes pride in its clean label practices by listing all ingredients upfront and educating its users about the ingredients used.
It makes products for hair, face, and body. Being a vegan and cruelty-free personal care brand, it does not test its products on animals. The brand is Australia-Certified Made Safe & Non-Toxic, and it also has EWG-Verified Certification.
Good Initiatives by Arata
📦 Packaging that makes our planet better - Arata uses Post-Consumer Recycled (PCR) plastic for its packaging. These plastic were obtained from landfills or oceans and then melted, sanitized, recycled and given a new life. An excellent initiative to make our land and oceans a bit cleaner.
🖨️ Impactful ink - It is one thing to make bottles recyclable or from recycled materials. But what about the ink used on stickers? Arata thought of this too, and it uses biodegradable ink, which further has a positive impact on our planet.
Editor’s Pick
Arata Sunscreen Gel
Arata Vitamin C Oatmeal Face Scrub
Arata Soothing Lip Balm
